Threader partners with Shoeture to sell clothing & sneakers
10 Nov '09
2 min read
Streetwear company Wildchild Nation, LLC announces a new partnership with Shoeture, a shoe accessory company that has been making great progress in growing add-on sales within the sneaker market. Wildchild Nation will provide online distribution of Shoeture's collection of garments and products as part of Threader, the first online urban clothing marketplace for the hip hop dance and entertainment industries.
"We love having Shoeture on Threader. We were looking for interesting accessories to spice up our offering, and their streetwear driven designs appeal to our market," remarked Luam, co-founder of Wildchild Nation. Not only does Shoeture appeal to our market, but it originated in hip hop dance culture too through the founder's strong connections to the industry.
Grant Hooks, founder of Shoeture said, "We've created a whole new genre of accessory couture shoe jewelry. Now we're trying to grow that market and educate people, especially the sneaker heads, about Shoeture. Threader gives us a greater reach and access to a larger audience."
The goal through Threader is to grow even beyond the shoe fanatics and to the mass market. Threader's growth and reach continue to expand to an ever larger market.
Wildchild Nation is a lifestyle urban clothing company based in New York City. Wildchild Nation's urban clothing brand, Wildchild, produces men's and women's quality, trend-right designs influenced by the Soho, urban wear, streetwear, and vintage markets. Their Threader brand is the first Website of its kind in the streetwear dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments. In line with their mission, they push to revitalize their consumers into self-awareness and action, referring to the "Wildchild Movement" in which individuals are encouraged to explore their hidden ambitions and creativity.
Founded in 2008 by USC alumni Grant Hooks, Shoeture is a brand of shoe accessories designed to elevate the look of your sneakers. The concept of Shoeture developed during several months Hooks spent working in Japan within the local fashion industry. Hooks found inspiration in the popularity of Japanese teens accessorizing cell phones with charms. The result was a creative blend of jewelry and footwear.
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