At present the share of online sales is low but the retailer expects to increase it from digital touch points in the next three to five years through omni-channel strategy.
The retailer plans to invest Rs 60 crore over the next three years in its omni-channel technology, supply chain and talent. The company is to extend its omni-channel platform to its group companies, and by 2020, is expected to achieve 15 per cent revenue through digital-touch points, Manohar Kamath, the company's chief operating officer said while inaugurating a new store in Kolkata.
The retailer also plans to provide the facility of delivering products within two to five hours of purchase to its customers with it omni-channel strategy. Shoppers Stop is also expected to come up with a mobile application soon.
The company plans to open more than five stores every year. Currently Shoppers Stop sells merchandises through 74 stores in 34 Indian cities. (HO)
Fibre2fashion News Desk - India
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