With online shopping growing, the UK now has the lowest proportion of high street spending in Europe. This online-representative survey has been carried out by market research company Innofact in France, Germany, Hungary, Ireland, Italy, Netherlands, Poland, Russia, Spain, Switzerland, Spain and the UK. Some 18,174 people were interviewed for the study.
According to new research by Mastercard, just 43 per cent of all money spent (volume) is done physically in stores, while online commerce – in all its’ forms – accounts for more than half.With online shopping growing, the UK now has the lowest proportion of high street spending in Europe. This online-representative survey has been carried out by market research company Innofact in France, Germany, Hungary, Ireland, Italy, Netherlands, Poland, Russia, Spain, Switzerland, Spain and the UK. Some 18,174 people were interviewed for the study.#
Of the 57 per cent of volumes spent online, almost half of this (27 per cent) is made up by spending on mobile devices, according to data from a pan-European survey of more than 18,000 people.
The shift to online commerce correlates with Mastercard’s own spending tracker: online shopping will see the strongest sales growth of the holiday season, up 11.1 per cent year-on-year according to Mastercard SpendingPulse.
Janne Karppinen, head of retail at Mastercard UK, said: “Technology will have an increasingly important role in helping retailers woo shoppers back to the high street. The most successful stores are always gearing themselves around the overall shopping experience. These shops are becoming places to interact and personalise products rather than simply a place to buy things. We expect to see this trend to grow as smaller retailers realise they can offer something the online world can’t.”
The most popular products being purchased through m-commerce are clothes and accessories, with just over half of British adults having bought them (55 per cent). Food and beverage is the next most popular category, with 45 per cent of UK shoppers having made a mobile purchase – the highest in Europe.
Products UK shoppers have purchased via mobile (percentage of population) are clothing and accessories, 55 per cent, food and beverage, 45 per cent, books, 43 per cent, healthcare and beauty, 37 per cent, electronics and appliances, 36 per cent, public transport, 36 per cent, travel (hotels, flights etc), 35 per cent, tickets (concerts, theatre, cinema), 33 per cent, and parking tickets, 17 per cent.
Eighty per cent of British shoppers have made a mobile purchase from the comfort of their sofa, but as many as 6 per cent have made a purchase while they are in the bath. (SV)
ALCHEMPro News Desk – India
marketing@alchempro.com
