They carried fewer sizes, colours and styles per product with SKU availability down 9.4% the entire holiday season compared to 2014 (October 17-Jan 9, 2014)
They featured and marketed products that they could actually sell, with inventory not sold down 18.6 per cent since the week of Black Friday (versus 2014), and down 20.4 per cent the entire holiday season.
According to the Holiday Retail Index 2015, DynamicAction's retail clients also lived up to the promises they made their customers, shipping their holiday gifts on time and offering a better experience when customers were shopping online. Between the week of Black Friday and early January, late-to-ship packages were down 37.8 per cent versus the year before. These retailers also had a 5 per cent higher rate of being in stock for the items that site visitors were actually looking for since Black Friday, measuring a metric called views availability. (SH)
ALCHEMPro News Desk - India
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