MySale’s directors have recommended shareholders reject the Frasers offer.
MySale operates in Australia and New Zealand. Frasers Group owns retailers like Sports Direct, House of Frasers and Evans Cycles.
In August, Frasers initiated a bid to take full ownership of MySale. At two pence per share, it valued the MySale share capital Frasers does not own at £13.6 million, and valued all of MySale’s equity at £19 million.
“The MySale directors are of the view that a price of 2 pence per MySale share does not reflect an adequate value or premium for control of MySale and therefore undervalues MySale and its prospects,” MySale said.
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