Australia's Super Retail Group hits record $4.07 bn sales in FY25

The online sales of the group rose 8 per cent to $524 million, now representing 13 per cent of group sales. Click and collect accounted for nearly half of online revenue. Despite higher sales, group gross margin contracted by 50 basis points (bps) to 45.6 per cent, impacted by elevated stock loss, especially at rebel. The group expanded its store network with 31 new openings while closing 8 underperforming outlets.

Normalised net profit after tax (NPAT) dropped 4 per cent to $232 million, while statutory NPAT fell 7.6 per cent to $222 million. EBITDA grew modestly by 2.6 per cent to $758 million, with EBIT flat at $400 million. The cost of doing business ratio was steady, with inflationary pressures offset by tight cost controls, Super Retail Group said in a press release.

Brand-wise, Rebel grew sales 4.8 per cent to $1.4 billion, with like-for-like sales up 3.5 per cent. The gross margin fell 110 bps due to stock loss and loyalty programme investment, but this was partly offset by improved cost efficiencies. Membership growth accelerated 6 per cent, with members contributing 81 per cent of sales. Online sales made up 18 per cent of turnover.

Outdoor retailer BCF recorded the strongest growth, with sales climbing 7.9 per cent to $951 million, driven by 5.4 per cent like-for-like growth and network expansion. Although gross margin slipped 60 bps due to logistics and inventory investments, profit before tax margin improved by 20 bps, reflecting operational efficiencies. Online sales represented 12 per cent of revenue, with Click & Collect contributing a high 58 per cent.

Macpac lifted sales 3.8 per cent to $231 million, underpinned by new store openings and 2 per cent like-for-like growth. Australia performed strongly with 3.7 per cent growth, while New Zealand lagged, declining 0.9 per cent before recovering in the second half. Baselayers, midlayers, and accessories outperformed, though insulation products softened amid milder conditions. Gross margin increased by 30 bps, but operating leverage and cost inflation compressed profit margins. Online contributed 18 per cent of sales.

“Super Retail Group delivered a solid financial performance in FY25 with another year of record sales despite a challenging retail environment and heightened competitive activity. Our store investments including the expansion of our network and refurbishments, contributed to revenue growth in the period. Like-for-like growth across the portfolio was mixed, with a strong performance from BCF, a solid result from rebel and softer outcomes for Supercheap Auto and Macpac. Pleasingly, growth accelerated for all four brands in the second half,” said Anthony Heraghty managing director and chief executive officer (CEO) at group.

Super Retail Group entered FY26 with strong momentum, reporting 3.1 per cent like-for-like growth and 5 per cent total sales growth in the first seven weeks. Supercheap Auto maintained its recovery, rebel delivered steady gains despite softness in apparel, BCF showed broad-based strength across categories, and Macpac continued to grow in Australia though New Zealand remained subdued, added the release.

ALCHEMPro News Desk (SG)