Google recently partnered with the British Retail Consortium (BRC) to help ensure its member retailers can access more free digital skills and training. Partnerships of this kind are a key driver of Google’s commitment to help 1M businesses remain open by the end of 2021, according to Becky Power, the new UK director of consumer retail at Google.
Google for Small Business is a one-stop shop designed to help SME companies get started on the web and grow their digital presence. At the heart of this solution is its goal of making digital easy: small and medium retailers can gain advice on which tools and products can help small businesses stand out online to build web presence to reach more customers.Google recently partnered with the British Retail Consortium (BRC) to help ensure its member retailers can access more free digital skills and training. Partnerships of this kind are a key driver of Google's commitment to help 1M businesses remain open by the end of 2021, according to Becky Power, the new UK director of consumer retail at Google.#
While Google recognises that e-commerce can provide a lifeline for many businesses, finding the money for advertisements is not always easy, especially in the current climate. That is why the company making it free for UK retailers to list their products on the Shopping tab globally from mid-October, in time for peak shopping season, Google said in an article shared by BRC on its website.
This follows a successful launch in the United States, where retailers running free listings and advertisements together saw on an average twice as many views and 50 per cent more visits on the Shopping tab. And small to medium businesses saw the largest share of increases, Google claimed.
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