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Europe's retail fashion landscape in transition

H&M has been among the most aggressive in reshaping its network. The Swedish fast-fashion giant is planning a net reduction of about *** stores in ****, following the *** closures it made in ****. While new outlets are still opening in select growth markets, the wave of closures across Europe reflects the challenges of sustaining large retail footprints in mature economies. One of the biggest casualties is H&M’s youth-focused label Monki, which will see ** outlets shut this year as the group scales back the brand in several regions.

Wider pattern