Frasers Group & MAP Active to launch Sports Direct in Asian markets

Leveraging Sports Direct's leading sporting goods proposition and own brands, the Group will utilise MAP Active's infrastructure, local expertise and distributed brands to position Sports Direct as the premier sports retailer in the region.

With support from Frasers Group's major brand partners, this expansion will set a new benchmark for the sports retail sector in these markets. This latest strategic partnership between Frasers Group and MAP Active will see Sports Direct expand further into Indonesia, as well as enter India, the Philippines, Thailand, Vietnam and Cambodia.

Michael Murray, CEO of Frasers Group said: "We're excited to announce further expansion of our successful partnership with MAP Active to five dynamic new markets where we see potential for long-term growth. Building on Sports Direct's proven sports retail proposition and MAP Active's market expertise, we look forward to growing our footprint and offering best-in-class brands to consumers in the region."

V.P. Sharma, Group CEO of PT Mitra Adiperkasa Tbk said, "We are proud to deepen our partnership with Frasers Group, leveraging our extensive retail network and outstanding service to bring Sports Direct's world-class offerings to customers across southern Asia. Our shared vision for excellence in sports retail will enable us to create immersive brand experiences, drive engagement, and set new standards for the industry in this vibrant region."

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (RM)