German footwear giant Birkenstock plans expansion in India

With the recent launch of its new mono-brand store in Hyderabad and Chennai, the brand has already initiated to strengthen its presence in the southern market with more mono-brand stores starting with Bengaluru in February 2021. The brand will also launch its first stores in Mumbai and Chandigarh respectively in early 2021 along with a strong expansion plan in other key cities across India.

Being the inventor of the footbed, Birkenstock is popularly known for its exceptional comfort and high functionality based on a history that can be traced as far back as 1774. With a global presence in over 100 countries, Birkenstock had entered the Indian market in December 2019.

Birkenstock kicked-off its first year of business with the brand’s own India website, and has successfully opened mono-brand stores in Delhi, Hyderabad and Chennai, further expanding through partner-operated retail concepts and shop-in-shop concepts in the premium segment.

Birkenstock caters to the comfort needs of today’s consumers and provides footwear that is tailored for men, women and kids.

ALCHEMPro News Desk (RKS)