Brick-and-mortar stores and digital retail have their advantages and challenges, and bringing in a hybrid model of 'phygital' can help businesses perform better, according to Future Group founder Kishore Biyani, who recently said though physical and digital retail started in different eras, they will eventually come together in the next three to four years.
Physical retailers will need digital, while digital will need physical presence because of the costs related to acquiring customer and fulfilling orders, Biyani said at Amazon's SMBhav event.Brick-and-mortar stores and digital retail have their advantages and challenges, and bringing in a hybrid model of 'phygital' can help businesses perform better, according to Future Group founder Kishore Biyani , who recently said though physical and digital retail started in different eras, they will eventually come together in the next three to four years.#
Amazon India and the Future Group have entered into long-term business agreements for expanding the reach of the latter's retail stores and consumer brands through the former's online marketplace.
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