The survey identifies key trends impacting different retail segments throughout various regions of the country.
“RAI’s survey indicates a moderate growth of 7 per cent during the October-November festive season, falling short of the anticipated 10 per cent. Consumption growth has been subdued throughout the year, prompting retailers to boost business through promotional offers and encouraging festive purchases. We are hopeful for stronger growth in 2025, as rising operational costs require a sustained growth trajectory to maintain profitability. Inflation, intensified competition, and limited spending, particularly by the lower middle-class population, remain significant challenges,” Kumar Rajagopalan, CEO of RAI, said in a press release.
The survey further reveals that west India experienced the highest sales growth at 8 per cent, while north, south, and east India each recorded a 7 per cent increase.
ALCHEMPro News Desk (KD)
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