Irish retailer Primark collaborates with Kappa

Designed with a heavyweight fabric and cuffed sleeves that create the perfect slouched silhouette, the Kappa X Primark outerwear upgrades layering game. The half-zip sweatshirt is a great casual styling option when worn with leggings, leisurewear or jeans.

Seamless underwear – the real MVP of Kappa X Primark’s lingerie collection – is all about comfort and style. These pieces are known for being incredibly comfortable and invisible under clothes, making them perfect for any occasion. The high-waisted shorts and bra set is ideal for all-day wear, from morning to night, the company said on its website.

Kappa X Primark collection also includes socks – the perfect pick-me-up purchase for when rotation needs a refresh. Providing extra comfort with arch cushioning design details, these everyday essentials will help go the distance.

Kappa originated in Turin, Italy, as a sub-brand of Calzificio Torinese. In 1956, after a sales decline, products were labelled with ‘K-Kontroll’ to ensure quality met German standards. This led to a surge in sales and the creation of the Kappa trademark in 1967. The Kappa logo, the Omini, emerged from a 1968 photoshoot mishap where the silhouettes of a boy and girl became iconic. This logo became famous after being featured on Juventus FC’s jerseys, marking Kappa’s entry into sportswear.

ALCHEMPro News Desk (RR)