SUR operates under the Aktiesport and Perry Sport fascias and was previously a wholly owned company.
The deal is valued at €16.5 million, which ISRG funded from existing cash balances and resources.
JD Sports said that as ISRG is more focused on the sporting goods sector than the core JD brand, the management team of ISRG will be better placed to drive growth and higher returns in SUR in the long term. However, as the parent to ISRG, JD will continue to make strategic decisions regarding the company's future.
ALCHEMPro News Desk (KD)
Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!
marketing@alchempro.com
