UK retailer Marks & Spencer partners with Hugo Boss for menswear line

Research shows that male shoppers across all age groups rank ‘a wide range of brands’ among their top priorities when shopping, with this factor particularly important for the 18-34 and 35-54 cohorts – key demographics for M&S. 

Stephanie Macleod, Head of Category for Third Party Brands at M&S, said: “Hugo Boss joins a curated selection of leading brands on the Brands at M&S platform, giving customers even more choice from names they know and trust. This growing portfolio complements our strong own-brand proposition and reinforces our ambition to make M&S more relevant, more often.”

The launch also supports M&S Menswear’s strategy to elevate its offer and establish itself as a serious destination for men’s style, while maintaining its market-leading reputation for quality and value. 

Mitch Hughes, Director of Menswear at M&S, said: “We’re serious about growing menswear and being the go-to destination for men with a stylish, relevant and reliable offer. We’re thrilled to welcome Hugo Boss to M&S – a premium brand that’s synonymous with quality fabrics, confidence and timeless design. Having a credible branded offer alongside a confident own-brand proposition is central to our strategy to deliver choice and style, quality & value in one trusted destination, helping our menswear customer look and feel good.”

Hugo Boss joins a curated selection of brands on the Brands at M&S platform, including Calvin Klein and Tommy Hilfiger, that offer underwear and loungewear. M&S is the market-leader in men’s underwear with one in five men purchasing their underwear from M&S. As M&S continues to reshape for growth, Brands at M&S bolsters its leading offer with a range of branded styles – a market valued at approximately £295m (~$386.45 mn) in the UK.

In August, M&S launched M&S Man – a channel that’s dedicated exclusively to men’s style. Social media is now the number one influence on men aged 18-34 when buying clothing and footwear and over 60% of all male consumers prefer to browse and shop online.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (RM)