UK's Farfetch announces Nick Tran as chief marketing officer

A media, entertainment, and consumer engagement leader, Nick brings more than 20 years of award-winning experience building brands, developing high-performing teams and creating innovative marketing strategies. In addition to winning multiple Cannes Lions marketing awards, he was named a 2021 AdWeek 'Brand Genius' and, in the same year, one of Forbes' 'Most Influential CMOs', a Campaign 'Top 50 CMO', and was also inducted into the Advertising Hall of Achievement.

Most recently, Nick served as the global head of marketing at TikTok, where he oversaw the company's B2C marketing organisation, including global brand strategy, strategic partnerships, paid media, social media, and organic content. Currently, he is also a Henry Crown Fellow, contributing to the programme run by The Aspen Institute, a non-profit organisation that fosters young business leaders. Previously, he served in executive marketing positions at Samsung and Hulu, the company said in a press release.

“Building the Farfetch brand is a key part of our mission to be the global platform for luxury. Farfetch has a unique model in the Luxury Industry and, as such, our brand will be built with an innovative approach to marketing. This is why I am delighted to welcome Nick, a revolutionary marketeer and brand builder, to our team,” José Neves, founder, chairman and CEO, Farfetch, said.

“I am thrilled to welcome Nick, an accomplished marketing executive who has a very strong track record in creating successful brands and marketing moments that engage Gen Z and millennial audiences around the world. These groups comprise a key segment of our customer base and delivering them to our brand and boutique partners is integral to the Farfetch offer. Successful marketing requires constant innovation and a willingness to push the envelope, something that Nick displayed at TikTok, in particular. With Nick at the helm of our marketing efforts and incredible global marketing teams, I am confident that our brand will continue to thrive and evolve, which is a key focus for the new chapter of Farfetch’s marketplaces,” Edward Sabbagh, chief marketplace officer, Farfetch, said.

"The relationship between the consumer and brands continues to evolve and it's more important than ever to create lasting and palpable impressions. This is an exciting time to be joining Farfetch and be able to shape the connections between the curators, creators, and customers of luxury fashion. I'm excited to join the Farfetch rocketship and help take the brand to all-new heights,” Nick Tran, chief marketing officer, Farfetch, said.

ALCHEMPro News Desk (RR)