Launching April 12, the collection features more than 300 items, including women's, kids' and baby apparel (with extended sizing and adaptive styles), handbags, home accessories and entertaining must-haves — offering anything and everything guests might need to style, decorate and host with ease. Whether they're celebrating a milestone or embracing the smaller moments of joy in life, guests will find chic prints, accessories and more. Inspired by the idea that any day can become a reason to celebrate — whether an impromptu gathering or toasting one of life's big milestones — guests will find an assortment complete with a crisp color palette, a fresh take on nostalgic patterns and a classic kate spade twist, all at an accessible price. Over half of the collection is available for $15 and under, with prices starting at just $5.
"With versatile pieces that work for every occasion and can't-miss prices, this partnership brings together kate spade's signature style with Target's legacy of making the best design accessible to all," said Jill Sando, Target's executive vice president and chief merchandising officer, apparel and accessories, home and hardlines. "Our teams worked together for two years to create this collection, and I can't wait for consumers to see everything we have to offer. It's stylish, affordable and loaded with items that'll add plenty of joy to everyday moments."
A partnership that sparks joy
Since 1993, kate spade new york has been known for a spirited approach and playful wit. Together with its community, the brand has built a lifestyle around celebrating everyday moments, while delivering seasonal products that are cleverly nuanced and thoughtfully constructed. Now, it is bringing its signature spirit to this partnership, offering Target guests endless ways to infuse the kate spade aesthetic into any occasion.
"kate spade new york has always been rooted in joy. Our products deliver a distinct point of view that blends effortless style with a youthful edge," said Charlotte Warshaw, VP, Americas Wholesale, Global Licensing & Collaborations of kate spade new york. "This iconic collaboration with Target does just that. We're excited for customers across generations to experience a little piece of the magic we've created together."
Style for every celebration
Spring is all about entertaining, and Target continues to see strong guest demand for party essentials like décor, favors, stationery and more, along with ongoing interest in its dress shop and occasion-based dressing. This collection delivers on these trends with thoughtfully designed pieces for hosting, styling and making every moment memorable.
kate spade new york's signature style is reflected throughout the collection, particularly in its versatile assortment of apparel and accessories for women of all ages, kids and baby. Graphic tees, two-piece sets, tops, shorts, skirts and dresses in a range of silhouettes can be mixed and matched to create a personalized look. With classic handbags and playful bag charms, guests can embrace every occasion, from casual days to special celebrations.
Guests will find statement-making pieces that make entertaining and dressing up effortless and fun, including:
The collection also includes an eclectic mix of drink and dining ware, colorful party décor such as balloons and lanterns, and playful games like checkers and cornhole to inspire meaningful moments. Unexpected items — like a disposable camera and vintage-inspired record player — allow hosts to plus-up the party and capture lasting memories. For those looking to go even bigger, select items like a party tent for $200 and a designer bicycle for $300 add an extra touch of style and fun to any occasion. How guests can shop the collection:
ALCHEMPro News Desk (RM)
Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!
marketing@alchempro.com
