Snapchat has acquired digital sizing company, Fit Analytics. Snapchat is an American multimedia messaging app, developed by Snap. Fit Analytics, a Berlin company that helps consumers pick the right size of clothing when they shop online. Snap is purchasing the company as part of a long-term push to bring more e-commerce and in-app purchases to Snapchat.
E-commerce is increasingly looking like a key element of Snapchat’s future, with the development of virtual try-on tools and other features designed to help Snap users discover and purchase the latest products in-stream. Fit Analytics provides tools that help brands facilitate more accurate product matches, while also collecting relevant data on customer preferences. Fit Analytics works with a range of retailers on their digital sizing and selection tools, including The North Face, ASOS, Calvin Klein and more, according to a press release by Fit Analytics.Snapchat has acquired digital sizing company, Fit Analytics. Snapchat is an American multimedia messaging app, developed by Snap. Fit Analytics, a Berlin company that helps consumers pick the right size of clothing when they shop online. Snap is purchasing the company as part of a long-term push to bring more e-commerce and in-app purchases to Snapchat.#
This acquisition will strengthen Fit Analytics’ position as an industry leader in apparel and footwear technology. By leveraging Snap’s scale and capabilities, Fit Analytics will not only continue to service its existing clients, but also deepen its relationships and offerings with its brand partners and retailers. Their main focus, going forward, will be to scale the Fit Analytics business and work with Snap to grow their shopping platform, leveraging its technology and expertise, Fit Analytics said.
Merging digital and real-world environments has been Snap’s focus for some time, and enabling users to wear the clothes they do online is another key step in this process. That may not seem like a direct link, but as shown by Fortnite and other platforms with in-app cosmetics, people will pay to dress up their virtual characters, and it’s not a stretch to imagine that same enthusiasm expanding to their real-life fashion options. If Snapchat can integrate its body mapping tech with Fit Analytics’ advanced size and scale tools, that could be a major shift, and could quickly make Snapchat a key leader in driving fashion trends, the company said in a statement.
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