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Low US consumer confidence is reshaping how Americans shop

According to the US Conference Board, the Consumer Confidence Index dropped sharply in late ****, falling to **.* in November, its lowest level since April. The forward-looking Expectations Index slid to **.*, well below the recession-warning threshold of ** for a tenth consecutive month. Separate data from the University of Michigan showed consumer sentiment hovering just above record lows last seen during the inflation surge of ****.

What is driving the decline?