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Germany's Mytheresa gets approval for YNAP acquisition from Richemont

14 Apr '25
4 min read
Germany's Mytheresa gets approval for YNAP acquisition from Richemont
Pic: Dennis Diatel / Shutterstock.com

Insights

  • Mytheresa has received final regulatory approval from the European Commission to acquire YNAP from Richemont, with the deal set to close on April 23, 2025.
  • The merged group, LuxExperience B.V., will include Mytheresa, Net-A-Porter, Mr Porter, Yoox and The Outnet.
  • Mytheresa aims to build a €4 billion (~$4.56 billion) GMV luxury platform, with profitability expected after a 24–36 month restructuring.

On * October ****, Mytheresa and Richemont signed binding agreements for the acquisition by Mytheresa of ***% of the share capital of YNAP from Richemont, aiming to build a leading global multi-brand digital luxury group. The receipt of all necessary regulatory approvals is the final step for the completion of the transaction. Under the umbrella of “LuxExperience B.V.”, which the combined company will be named following the acquisition, the brands Mytheresa, NET-A-PORTER, MR PORTER, YOOX and THE OUTNET will offer highly curated and strongly differentiated selections of the most prestigious brands for luxury customers with unprecedented reach and relevance.

Michael Kliger, Chief Executive Officer of Mytheresa, said, “We are truly excited to have received all required regulatory clearances to finalize the acquisition of YOOX NET-A-PORTER. We will become one of the leading global, digital luxury platforms for true luxury enthusiasts through having multiple, highly distinguished storefronts, all under the umbrella of LuxExperience. We will generate significant synergies by using a joint back-of-house platform, but most importantly because we will have one of the most relevant overall value propositions for global luxury shoppers and brands. Today marks a significant milestone in our success story as we enter a new and exciting phase for both Mytheresa and all YNAP brands, which is expected to create significant value for our customers, brand partners and shareholders.”

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