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UK's Frasers expands global footprint with acquisition of Holdsport

Holdsport, a diversified retailer operating in South Africa and Namibia, owns prominent brands such as Sportsmans Warehouse, Outdoor Warehouse, and Shelflife. The company recorded sales exceeding R* billion (~$***.** million) for the financial year ending February ****, demonstrating strong profit growth and cash flow.

The acquisition strengthens Frasers Group’s presence in Southern Africa, leveraging Holdsport’s network of ** stores and growing e-commerce platform to introduce the Sports Direct brand in the region. Frasers also plans to capitalise on Holdsport&#**;s established relationships with global brands like Nike, Adidas, ASICS, and Garmin, as well as its own local brands, including First Ascent and Cape Storm.