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US' Andie buys Richer Poorer to strengthen multi-brand growth strategy

Founded in **** by chief executive Melanie Travis, Andie quickly rose to prominence with its flattering, high-quality swimwear, beloved for its inclusive fit and elevated design. Last year, Travis began exploring category expansion into seasonless, everyday apparel that aligned with the brand&#**;s coastal chic aesthetic. As she pursued an acquisition strategy, she came to learn that Richer Poorer — a brand she had long admired — might be interested in selling.

"When I saw that possibility, it immediately clicked," said Travis. "I&#**;ve been a longtime fan and customer, and the brand had everything we were envisioning—elevated basics, comfort, wearability, and a loyal customer base. It felt like a natural extension of Andie."