Stylitics, the AI-powered visual merchandising and outfit recommendation platform, and Cordial, the intelligent cross-channel marketing platform, have joined hands to allow retail and brand marketers increase the engagement rate and performance of triggered email campaigns with the use of editorial-quality merchandise bundles and style recommendations.
The partnership integrates Stylitics’ AI-driven outfit recommendations with Cordial’s robust customer behaviour profiles enabling brands to react to shopper behaviour in real-time with personalised merchandise bundles in triggered email communications. The outfit recommendations are customised within several Cordial email types such as abandon browse, abandon cart, loyalty, new merchandise, markdowns, low inventory, and win backs, Stylitics said in a press release.Stylitics, the AI-powered visual merchandising and outfit recommendation platform, and Cordial, the intelligent cross-channel marketing platform, have joined hands to allow retail and brand marketers increase the engagement rate and performance of triggered email campaigns with the use of editorial-quality merchandise bundles and style recommendations.#
Emails showcase stylish outfit recommendations based on customer preferences and on-site likes, and then directs shoppers to a landing page filled with additional outfit options and styling advice from the Stylitics platform. Offering outfit and style recommendations using purchase/order data stored within Cordial increases the retailer’s ability to engage with customers post-purchase or via retargeting, resulting in more personalised experiences that increase customer loyalty, retention, and ultimately drive more revenue, Stylitics said.
Revolve, a designer apparel and accessories retailer, is among the first retailers to launch a full suite of email campaigns using the Stylitics-Cordial partnership. Preliminary results for the abandon cart emails show an increase in orders by 4 per cent when outfitting is included. Similarly, the inclusion of outfit recommendations in ‘Wear It With’ emails increased orders by 6.5 per cent. Favourite markdown emails also saw higher performance with revenue up 12 per cent and a 31 per cent increase in campaign revenue, according to Stylitics.
“Email is core to the success of any brand or retailer, especially at a time when digital communications are the primary connection to the customer. Impactful, personalised visual design for email has never been more important, and Stylitics delivers unique, high-performance content that is an ideal combination with Cordial’s consolidated customer data-driven approach to messaging,” Rohan Deuskar, CEO of Stylitics said in a statement.
“With each customer interaction, retailers are able to capture an increasing amount of data. When retailers like Revolve put that data to use with hyper-personalised outfit recommendations, they can create deeper loyalty with their customers. Combining Cordial’s data platform and messaging channels with Stylitics’ AI-driven recommendations will be incredibly impactful for brands who want to efficiently scale their marketing programmes,” Jeremy Swift, co-founder and CEO of Cordial said.
ALCHEMPro News Desk (GK)
marketing@alchempro.com
