Sherazad in Wellington owned by Anoop Singh Bedi trade silks to New Zealanders for over 20 years.
Their colors, textures, sheens, durability, mystique and versatility all are appealing and his shop reflects his obsession.
Several varieties in a multitude of colors and shades especially wedding dresses are stocked.
Singh's first foray into selling came after leaving university while he imported jewelry and eventually sold the lot to department store.
First shop in Christchurch was opened for selling Indian cotton, silk, jewelry and dresses and later opened Sherazad in Wellington in 1986.
The silks were sourced through regular trips to India and the most durable line was the Tussar silk, woven from three species of Indian silkworm.
The most expensive were the embroidered Georgettes and organza's costing up to $600 a metre.
Advertisement Silk is comfortable to wear, easy to care for, is very strong and durable, it absorbs moisture, is cool to wear in summer and yet warm to wear in winter persisted more business.
Silk is prismatic in shape, the woven fabric a beautiful sheen, which is unique to silk.
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