India's Vipul Organics partners Omya for Europe pigment distribution

Under this exclusive distribution agreement, Omya will act as the sole distributor for the SunTone and SunCoat range of Vipul Organics’ high-performance pigment dispersions and pigment powders across the European market. This includes distribution rights across United Kingdom, Norway, Bosnia, Serbia, Montenegro, North-Macedonia, Albania, and Moldova, except in Switzerland and Poland.

The SunTone range is used in applications ranging from Paint, Ink, Plastic, Textile and Rubber industry to automotive coatings and industrial paints. The SunCoat range is used in paints and coatings and has applications in Interior, Exterior and Decorative Coatings, Paper Coatings, Seed Coatings, Detergents - Coloration of liquid & solid soaps, Shoe Polish and Artistic / Educational Colours.

This collaboration leverages the distinct strengths of both organizations:

• Vipul Organics' Manufacturing Expertise: As a fully integrated manufacturer, Vipul Organics brings its extensive portfolio of pigments, which are widely recognized for their superior dispersibility, weather fastness, and technical performance.
• Omya’s Distribution Strength: With a robust presence spanning over 50 countries, 170+ locations, and a sophisticated network of regional warehouses and laboratories across Europe, Omya offers deep market access and unparalleled technical support to ensure seamless integration of Vipul Organics’ products into the European supply chain.

"We are delighted to join forces with Omya, a company with over 140 years of expertise and a stellar reputation for excellence in the specialty materials space. This partnership is a significant step in our global expansion strategy. We believe this alliance will be a key driver in enhancing our international presence and accelerating our growth trajectory over the next five years by offering world-class, cost-effective colour solutions to European manufacturers” says Mr. Vipul P. Shah, managing director, Vipul Organics Limited.

The agreement marks a pivotal step in Vipul Organics' commitment to strengthening its global footprint, providing European customers with reliable access to its high-quality pigment solutions while enhancing service standards through local technical expertise.

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ALCHEMPro News Desk (MS)