Scentaurus PolyDoux is based on an oxygen-activated innovation releasing fruity raspberry and soft powdery vanilla notes, meeting the growing demand for long-lasting and comforting scents in laundry and hair care products. By catering to the needs of modern lifestyles, activewear and sportswear fabrics, this new technology delivers brightness and softness that endure through today’s fast-paced routines and frequent washes. For even greater creative versatility, it can be blended with other precursors from the Givaudan exclusive collection.
“86% of consumers demand long-lasting fragrances which deliver sustained freshness on modern laundry, especially synthetics from the booming athleisure market. This innovation can help meet those demands, driving customer loyalty and market share, while aligning with our 2030 strategy for differentiated solutions.” Jeremy Compton, Global Head of Science and Technology, Fragrances.
“Our extensive research programme has expanded Givaudan’s exclusive, patented Scentaurus ingredients palette. This latest discovery also excels in superior adhesion to hair, unleashing high-impact odorants. Integrated into our Givaudan perfumers' creative process as a formulation tool, it enables tailor-made signatures that maximise long-lastingness across shampoos, fabric conditioners, and laundry detergents.” Agnes Bombrun, Head of Ingredients Research, Fragrance S&T.
In line with Givaudan’s sustainability ambitions, Scentaurus PolyDoux is a biodegradable molecule according to OECD guidelines, developed via principles of green chemistry, using Givaudan’s proprietary FiveCarbon Path, and a Safe-by-Design approach.
Satisfying today’s consumer expectations, it exemplifies tailored solutions for happier, healthier lives, supporting our Fragrance & Beauty goal of a fully biodegradable palette by 2030.
ALCHEMPro News Desk (JP)
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