“This exciting brand evolution reflects our Lubrizol brand promise, for all those we work with and all we enable,” said Rebecca Liebert, Lubrizol President & CEO. “Our new tagline ‘Imagined for Life. Enabled by Science.’ reflects the impact Lubrizol has on everyday life and the science that makes it possible. Our enhanced brand expression is backed by all the great things Lubrizol is revered for today, including our technical innovation, quality and collaborative partnership, delivered by an experienced and committed Lubrizol team.”
Lubrizol’s innovation prowess began in a tiny Cleveland-based garage when Lubrizol invented its first automotive solutions to lubricate leaf springs on early automobiles. Ninety-seven years and thousands of patents later, the company continues to innovate breakthrough solutions driving impact across industries, from delivering clean drinking water to enabling efficient transportation to progressing modern infrastructure, supporting critical medicines and enhancing countless products used by consumers every day.
“From the cars you drive to the shampoo you wash your hair with to the running shoes you lace up for your daily walk, most of the world’s population uses Lubrizol-enabled products dozens of times a day,” Liebert added. “The average person may not fully realize the impacts our science has on daily life, but it is undeniable. The world needs Lubrizol and our teams.”
Today the company serves customers in more than 100 countries from more than 50 Lubrizol sites focused on advancing both local-for-local and global needs.
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