The report is an annual overview of achievements and challenges, outlining Adidas' 2020 targets in reaching its six strategic priorities: from using more sustainable materials in its production, to tackling the ever-growing issue of water scarcity or the empowerment of its supply chain workers, among others.
"No matter how far adidas has come with its sustainability efforts over the years, we know that we can always improve," said Kasper Rorsted, Adidas CEO. "For this reason, we are calling all creators, our own employees, our partners and consumers as well as suppliers to be a part of this important journey. We strive to give them the space their ideas and creative force need to improve our company's sustainable efforts."
The company that has reiterated its commitment to end marine plastic pollution is all set to release three new Parley running shoes on May 10, 2017. "At adidas, our core belief is that through sport, we have the power to change lives. This becomes particularly relevant when we talk about the impact we have with our sustainability work. We are one of the very few companies that integrate sustainability into their business model, which becomes most visible in the fact that we take sustainability to the product level. But we do not stop there. We not only see sustainability as an opportunity to get a competitive advantage. We see it as an obligation for us as a global company to do business in a responsible and sustainable way," said Rorsted. (RR)
ALCHEMPro News Desk – India
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