Surveys indicate a higher inclination of consumers towards natural fibres like cotton; indicating a potential information gap about diverse sustainable fibre sources.
A gap is also revealed between the retailers and the consumers regarding the perception of transparency.
Is innovation to cater to the consumer needs while preserving the environment required?
Surveys indicate a higher inclination of consumers towards natural fibres like cotton; indicating a potential information gap about diverse sustainable fibre sources.
A gap is also revealed between the retailers and the consumers regarding the perception of transparency.
Is innovation to cater to the consumer needs while preserving the environment required?
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