“To achieve our ambitious goals, it is essential to have the right partners by our side. With Bestseller we share not only mindset and values, but also the belief that true change comes from pragmatic collaboration. Together, we are building a partnership that points towards the business models of the future,” said Melanie Hackler, CEO of matterr.
Matterr has developed a chemical recycling technology that transforms hard-to-recycle worn-out textiles and packaging waste into drop-in ready polyester, identical in quality to fossil-based virgin materials. This innovation offers the possibility of reusing polyester repeatedly without extracting new fossil resources, a breakthrough in tackling one of fashion’s most persistent sustainability challenges, Bestseller said in a release.
“matterr is a young company with an interesting solution that aims to be implemented on a large scale to benefit the entire fashion industry. We believe in the scalability of their technology as well as the commercial potential of the company. This can ensure the right impact in the long run,” said Bestseller's head of sustainability, Dorte Rye Olsen.
“Our investments in innovative recycling technologies align with the fashion industry’s vision of transforming consumers' worn-out garments into raw materials for new clothing. Given the vast number of garments used globally today, it is essential that we take on our responsibility and utilise discarded materials repeatedly,” Rye added.
The investment was made via Bestseller’s innovation arm, Invest FWD, which has invested a total of DKK 240 million to date in companies developing next-generation sustainable materials. The group has backed several recycling ventures in recent years, with the dual aim of addressing its own material needs while advancing industry-wide transformation.
Bestseller highlighted that a key criterion for its investments is the potential to drive systemic change beyond the company’s supply chain, helping create scalable solutions that push the fashion sector toward circularity.
With EU support and Bestseller’s strategic backing, matterr’s upcoming facility marks a crucial step in scaling chemical polyester recycling from pilot stage to industrial level, potentially reshaping raw material sourcing in the fashion industry.
ALCHEMPro News Desk (HU)
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