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Can ReHubs turn Europe's circular ambition into industrial reality?

30 Sep '25
6 min read
Can ReHubs turn Europe's circular ambition into industrial reality?
Pic: Shutterstock

Insights

  • Targets have been recalibrated after years of over-promising.
  • Mass-market brands remain acutely sensitive to cost.
  • New rules and parcel-fee reforms will narrow the price gap.
  • ReHubs plan is refreshingly candid about pain points.
  • The next 12-18 months will decide if circularity scales through concrete plants and offtake deals or stalls as a costly slogan.

Warehouses are overflowing, brands are under tighter regulatory scrutiny, and investors remain wary. Against this backdrop, the ReHubs platform, incubated by Euratex, held a webinar on September ** outlining a plan designed not just to reveal a strategy but to rally an entire sector around it.

“The textile and apparel industry stands at a critical crossroads,” said ReHubs CEO Robert van de Kerkhof, warning that the next **-** months will determine whether circularity becomes a functioning system or remains a slogan.

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