Italy's Prada joins Sustainable Markets Initiative Fashion Task Force

19 Feb '24

15 min read

Pic: Prada

Insights

Prada Group has joined the Sustainable Markets Initiative's Fashion Task Force.
The Task Force focuses on sustainable solutions in global fashion, with projects like the Digital Passport initiative and regenerative agriculture.
Lorenzo Bertelli, emphasised the honour of contributing expertise in traceability to advance shared sustainability goals.

Today, Prada Group joined the Sustainable Markets Initiative’s Fashion Task Force chaired by technology entrepreneur and sustainable fashion pioneer Federico Marchetti. The Sustainable Markets Initiative was founded by His Majesty King Charles III in 2020 (when he was Prince of Wales).

The Fashion Task Force is committed to developing and accelerating action-oriented solutions across the global fashion, textile, and apparel sectors to speed up the transition towards a more sustainable future. Since its inception in 2021, the Fashion Task Force has been driving concrete projects in multiple areas: from the launch of the Digital Passport initiative at the G20 in Rome to regenerative agriculture projects in the Himalayas and Apulia, ITALY.

Lorenzo Bertelli, Prada Group head of corporate social responsibility, commented: “We are honored to be part of this coalition and to contribute by sharing our experience in the field of traceability. Building on everyone’s valuable expertise and trying to achieve common goals in sustainability, is a productive way to face today’s complexity and to constantly improve”.