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Top brands fail to deliver on cotton sustainability

08 Jun '16
3 min read


According to the report, some companies work with the BCI and CottonConnect to trace more sustainable cotton to its source. However, public information regarding non-certified cotton and the geographic origins of cotton is rare. Information is also limited regarding supply chain relations at the final production stage, and especially the fabric and yarn manufacturing stage. Among all companies researched, H&M Group demonstrates best practices concerning supply chain traceability, while IKEA Group provides the clearest information about the origin of its cotton.

Most of the companies analysed do not have clear policies regarding a more sustainable cotton supply. These companies do not appear to prioritise sustainability or ethical business regarding the sustainability of their cotton supplies, or at least fail to adequately report on their efforts to do so.

The report concluded that it is vital that all 37 of the companies assessed in the study send clear market signals by setting policies, increasing their purchases of cotton from more sustainable sources, and reporting transparently on their goals, performance and progress each year. (SH)

ALCHEMPro News Desk – India

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