Connecting shopper preferences and insights from third party sources with store level traffic data will enable retailers to better understand key characteristics of shopper groups to help drive sales conversion and an improved customer experience.
"Brick-and-mortar retailers can now better understand shopper audiences in combination with in-store traffic patterns. Insights from this new data enables retailers to tailor their marketing and merchandising strategies to more effectively deliver on the promise of a seamless unified commerce experience. Additionally, store-level managers and retail leaders can leverage a richer set of data to contextualise store performance and identify sales opportunities," a press release from Tyco Retail Solutions said.
"Retailing is now a seamless, ever-present activity with shopper engagement happening at many touch points between the customer and the brand," said Amin Shahidi, vice president of strategy for Tyco Retail Solutions. "By combining our retail traffic data with store visitor demographic insights, we are able to help retailers better understand the complete shopper journey. This holistic understanding of shoppers allows retailers to optimise staffing, merchandising and operations to create tailored, enhanced shopping experiences." (RR)
ALCHEMPro News Desk – India
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