US' GreyOrange transforms stores into tech-enabled hubs and centres

gStore’s subscription Software-as-a-Service (SaaS) price is designed to scale seamlessly and is based on the number of users served, and requires minimal up-front investment. Retailers can use gStore to improve in-store inventory location and count accuracy, as well as optimise how their stores serve in omnichannel fulfilment networks, all while providing exceptional tech-enabled personalised experiences for in-store shoppers.

Higher online sales conversion rates result from increasing the same-day and next-day delivery promises retailers can make by using in-store inventory to fulfil online orders. Fulfilling orders through in-store pick-up options or shipping from stores near customers reduces shipping and transportation costs. In stores, retailers can accelerate inventory turnover and avoid discounting and stock-outs using real-time insights on inventory position, store traffic patterns, top sellers, trending items, replenishment needs and digital guidance that helps shoppers style and locate coordinating items.

The app enables retailers to utilise store inventory for same-day/next-day online order fulfilment, avoid inventory stock-outs and markdowns, and serve in-store shoppers with accurate information on item availability and location. In-store inventory visibility and styling guidance helps store associates better assist in-store shoppers to close sales and generate higher revenue.

AI-driven work assignment and tracking enables stores to quickly scale Buy-Online-Pick-Up-In-Store (BOPIS) and Ship-From-Store (SFS) orders without adding staff or sacrificing service to in-store shoppers. It also reduces stress for store staff by organising, assigning and tracking tasks based on real-time factors such as the number of store associates working, in-store shopper traffic and online order fulfilment commitments, according to GreyOrange.

It has frictionless digital checkout, virtual try-ons, and smart fitting rooms mesh digital and physical experiences to assist shoppers with styling decisions. While in the fitting room, shoppers can digitally request additional items and sizes and use tap-and-go checkout for a delightful buying experience.

Real-time analytics and spatial data assists planogram compliance and keeps store floor inventory replenishment on track. Retailers can optimise item locations based on real-time demand to avoid markdowns, protect margins, and prevent stock-outs. AI-driven guidance and data reveals how customers engage with merchandise and make buying decisions in the store.

“With gStore, we’ve put the future of stores in an app. While collaborating with store operators we realised that they juggle five to six applications to get day-to-day work done. gStore eliminates that problem. It works with existing retail systems to organise real-time inventory and order data and to orchestrate work processes that serve in-store shoppers as well as online fulfilment. It’s intuitive and mobile, and puts everything for the work day at the store associate’s fingertips. AI-based cloud software assigns and directs work in real-time based on numerous variables,” Akash Gupta, GreyOrange co-founder and chief technology officer, said in a statement.

ALCHEMPro News Desk (GK)