Co-designed by H&M and the Institute of Digital Fashion, a London-based digital atelier and think tank, these lenses highlight a partly digital collection featuring two outfits and one accessory to try on. The matching physical collection will be for sale online and in select stores starting December 8, 2022, according to a press release by Snapchat.
The Snap Camera enables shoppers to select an outfit, strike a pose, and share digital H&M looks.
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