Zale picks GSI Commerce's Multichannel e-Commerce Solution for all brands
26 May '05
2 min read
a leading outsourced e-commerce solution provider gsi commerce signed a multiyear agreement with north america's largest specialty fine jewelry retailer zale corporation to provide multichannel e-commerce solutions for each of its brands.
zale corporation brands include: zales jewelers, zales outlet, gordon's jewelers, bailey banks & biddle fine jewelers and piercing pagoda in the united states as well as peoples jewellers and mappins jewellers in canada.
gsi commerce's solution will replace systems currently operated in-house by zale. gsi commerce will provide an e-commerce solution for all zale brands covering multichannel initiatives and customer care operations.the agreement encompasses the full technology platform, including site administration, the web commerce engine, web hosting and infrastructure, order management and business intelligence.
"they believe there is further growth opportunity available for our brands through the web and through associated multichannel efforts," said bernard sensale, senior vice president of marketing for zale corporation. "gsi commerce provides us with a robust, flexible and integrated e-commerce solution. our brands, both in the u.s. and canada, can use this platform to grow their online businesses and maximize the online channel as a complement to our national store base."
"they are excited to enter our seventh merchandise category by partnering with the largest specialty retailer of fine jewelry in north america," said damon mintzer, executive vice president for gsi commerce. "the jewelry category is one of the fastest growing areas of online retailing. they believe that our e-commerce platform and expertise, coupled with zale corporation's powerful brands and merchandising capabilities, is a winning combination to create success for both companies."
marketing@alchempro.com
