Interactive solutions agency Macquarium Intelligent Communications has announced its selection as the B2B Commerce partner for Augusta Sportswear.
The initiative will focus on the launch of a full-service e-commerce site enabling apparel decorators and team dealers to purchase athletic sportswear including tops, outerwear, shorts, athletic fleece, tote bags, headwear, and accessories.
Kevin Foster, President of Macquarium, said, "We're thrilled to have been selected as the B2B Commerce partner for Augusta Sportswear."
"Conducting business online requires a smart combination of traditional principles and next-generation Web technologies, including rich media. Macquarium's team of talented strategists, designers, and programmers will help Augusta Sportswear fortify customer relationships, increase revenues and overall sales potential, and expand brand reach by giving their customers a self-service account management and purchase channel," he said.
"We looked at eight different agencies when deciding on our eCommerce partner," said Jeremy Miller, eCommerce director for Augusta Sportswear, "It quickly became clear that Macquarium had the experience, talent, and strategic knowledge to deliver the kind of quality solutions we need."
The eCommerce solution will include IBM WebSphere Commerce software and Macquarium's customer experience design expertise.
Macquarium has been a leader in the interactive solutions industry for nearly fifteen years, serving primarily Fortune 1000 clientele.
Augusta Sportswear makes athletic tops, outerwear, shorts, athletic fleece, tote bags, headwear, and accessories. The company's customers include apparel decorators and team dealers that purchase its products and then decorate them with logos, emblems, and mascots for resale to consumers.
Macquarium Intelligent Communications
marketing@alchempro.com
