Marc Ecko deploys SPSS software to analyze brand performance
20 Mar '06
2 min read
SPSS Inc, a leading worldwide provider of predictive analytics software, announced that Marc Ecko Enterprises has purchased additional SPSS predictive analytic technology to help analyze brand performance at a retail level.
As Marc Ecko Enterprises has achieved significant success using SPSS to analyze its various apparel brands at a wholesale level, implementing additional SPSS software will enable the global fashion and lifestyle company to gain a new perspective on brand management.
Founded in 1993, Marc Ecko Enterprises evolved from a collection of six T-shirts and a can of spray paint, to a full-scale global fashion and lifestyle company that reported international retail sales of approximately $1.2 billion in 2005.
Marc Ecko Enterprises has chosen additional SPSS software to analyze brand performance at a retail level, giving the organization a complete view of key business metrics and customer trends.
Mark Faber, Senior VP of Business Solutions, Marc Ecko Enterprises, said, "SPSS has become critical to all aspects of our company, from the design of our various lines to the way our sales team goes to market. With SPSS, we're able to identify key growth areas and gain a competitive edge with our customers."
SPSS President and Chief Executive Officer, Jack Noonan said, "Fashion retailers need to feel the pulse of tomorrow, while monitoring the successes of today. SPSS predictive analytics will help Marc Ecko Enterprises obtain valuable new insights on brand performance and project retail trends of the future."
marketing@alchempro.com
