India, with a population of over a billion, has around 2.5 crore Internet users.
The study found that most shoppers access the Internet from office, followed by those who access it from home. Some also go to cyber cafes.
Myths on safety need to be broken too. “It's actually safer to use a credit card online since it is encrypted, rather than at a petrol pump where someone may steal the code,” Thakar said.
The Internet & Online Association (IOA) has the mandate to expand and enhance: the online content and business realization through advertising e-commerce and mobile content and business realization through advertising. It addresses the issues, concerns and challenges of the Internet economy and takes a leading role in its development.
Internet & Online Association of India
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