Dick's Sporting Goods online web store for outdoor enthusiasts
17 Oct '06
3 min read
Other hubs at Dick's Sporting Goods' online store include the Golf Shop, and the Perfect Season, which is devoted to the team sports of football, basketball, baseball and soccer. The online hubs provide interactive shopping experiences for customers and provide online communities where people of similar interests frequent even when they are not making a purchase. Each hub is stylized with photography and designed with a look and feel specific to that area of focus.
“The addition of the bragging boards within the Lodge is the latest feature we've developed and launched in conjunction with Dick's Sporting Goods to enhance the destination value of their online store for their key customer groups,” said Jeff McCall, Vice President of partner services for GSI Commerce's Marketing and Design Services Group, which provided the design and e-commerce expertise for the online store's redesign project.
The bragging boards are the most recent features added to the radically redesigned and highly enhanced online store, which was unveiled in July.
The addition of the bragging boards are part of an ongoing effort by Dick's Sporting Goods and the Marketing and Design Services Group of GSI Commerce to enhance the Web experience by combining value-added content with the power of a community of people who share similar interests and pursuits.
The redesigned online store intends to drive the authentic look and feel of the Dick's Sporting Goods brand across channels, address the eeds of the retailer's key customer groups and deliver a rich online shopping experience.
marketing@alchempro.com
