ADSC credit card program for retailer Gander Mountain
26 Jul '05
3 min read
A leading outdoor lifestyle retailer Gander Mountain and leading transaction services, credit services and marketing services provider Alliance Data Systems Corp (ADSC) announced they have signed an agreement under which Alliance will provide a credit card program for Gander Mountain.
Gander Mountain is one of the largest and fastest-growing retailers in the outdoor lifestyle industry, providing products and services for outdoor lifestyle enthusiasts who enjoy hunting, fishing, camping and boating.
"With its extensive retail industry experience, multiple consumer financing offerings and award-winning customer service call centers, Alliance Data Systems' flexible program offerings meet their high standards of customer service and are geared toward building customer loyalty and increasing sales," said Mark Baker, chief executive officer of Gander Mountain. "As they learn more about their customers, they are better able to serve their needs and reward them for their patronage."
"They are pleased that Gander Mountain has selected Alliance to deliver their integrated card program," said Ivan Szeftel, president of Retail Services, Alliance Data Systems.
"Gander Mountain is a high-growth specialty retailer that also typifies their ideal client: they have a strong brand, an engaged customer base and an aggressive marketing plan in which credit plays a key role. They are fundamentally aligned in their commitment to build a program that provides relevant benefits to their customers and competitive differentiation for Gander Mountain. Together, they will work to meet their sales and growth goals while also strengthening customer loyalty to the brand."
marketing@alchempro.com
