Sporting Life to deploy ATG Commerce OnDemand solutions
17 Jul '07
2 min read
"Further, ATG Commerce OnDemand leaves us free to focus on revenue-generating merchandising and marketing activities, without the worry of hosting and maintaining the site. ”
According to Statistics Canada, Canada's National Statistical Agency, Canadian retail e-commerce just tallied its fifth straight year of double-digit growth, with clothing and accessories purchases currently making up 21% of all online purchases.
This growth is expected to continue at a staggering rate as Canadians are poised to increase their online spending for retail goods from $10 billion this year to $16 billion by 2009.
“Providing Sporting Life with the e-commerce suite to extend their brand online and broaden their customer base is exciting, as it enables us to be involved in the flourishing growth of e-commerce throughout Canada,” said Cliff Conneighton, senior vice president of marketing, ATG.
“We are thrilled to help Sporting Life bring their brand to life online and provide consumers throughout Canada with access to the best inventory of sporting goods, athletic wear and fashion.”
marketing@alchempro.com
