Filativa deploys Scene7's on-demand solution for Fila's newest brand
25 Aug '05
4 min read
Web media solutions provider Scene7 announced that global luxury apparel and footwear brand Fila is utilizing Scene7's On-Demand (S7OD), Scene7's hosted "self-serve" rich media platform to enhance the presentation of product imagery on its newly launched filativa.com website. Filativa is Fila's newest category extension targeted at active, style-driven consumers.
Fila's Newest Brand Category Launches Website With Scene7 Zoom, Color Swatching and 360 Spin
"The Filativa consumer is Internet savvy. They wanted to provide them with a visually compelling, immersive online shopping experience," said Rob McClellan, General Manager of Fila Online, Inc. "Scene7 was critical to the launch of this inspiring new category. They wanted to come out of the gate with a website that enables our customers to interact with our products - to view them from all angles, in every color and up close -- creating that personal connection that builds interest, loyalty and ultimately drives sales."
Filativa.com is a primary marketing and sales channel for Filativa products. It utilizes Scene7's dynamic zoom and pan, color change and 360 spin - all from within a single, embedded viewer in the product page -- greatly enhancing the customer experience and providing the visual information to help drive a purchase decision. Fila's internal production team was able to generate and deliver website imagery from Scene7's On-Demand network simply and cost-effectively. Scene7 generates unlimited derivatives from single master images, enabling Fila to instantly add interactive features that contribute to online revenue growth while also streamlining its overall image production process and reducing associated time and costs.
marketing@alchempro.com
