Too Inc's new store with SAS Marketmax's retailing software
07 Sep '05
2 min read
Business Intelligence software leader SAS announced its Marketmax division will provide Too Inc with retail software solutions for financial planning, in-season management, assortment planning, high performance forecasting, micromarketing and the SAS Enterprise BI Server.
Too Inc is comprised of the Limited Too chain of more than 560 stores offering apparel, shoes, accessories, and lifestyle items to girls ages 7-14 and Justice, which is Too's new specialty retail concept store focused on value-priced sportswear for 'tween girls. There are currently 67 Justice stores in 23 states.
Too Inc has one of the most sophisticated business processes in the industry but it didn't have the automated and integrated systems necessary to support it to the utmost potential. Marketmax will replace multiple legacy systems, old technology and silos with an integrated solution comprised of planning, forecasting and business intelligence applications.
"The concept of what they are doing in merchandise planning will remain unchanged but will now be automated and optimized using Marketmax. Ad hoc analysis of customer demand and merchandise mix that used to take us hours will now take mere minutes," said Susan Meeder, senior vice president of planning and allocation at Limited Too. "As they move away from homegrown systems, planners, merchants and executives will rely on these Marketmax solutions from SAS to analyze current business while using predictive forecasting to manage seasonality with greater accuracy."
marketing@alchempro.com
