FYSC Technologies, the coating division of high performance fibres producer Eurofibers BV will now begin operating under a new trade name Prisma, effective immediately.
“The rebrand is the positive outcome of the company's broadening footprint in and outside Europe, unprecedented demand and increasing recognition,” a Eurofibers press release informed.FYSC Technologies, the coating division of high performance fibres producer Eurofibers BV will now begin operating under a new trade name Prisma, #
“The rebranding will continue to build and foster EuroFibers offering of innovative technical solutions that enhance features of high performance fibres like Dyneema, Twaron, Technora, Vectran and Zylon.
According to Eurofibers, Prisma embodies a coating technology that creates innovative solutions to shield high performance fibres.
“The name Prisma originates from the initial trials conducted when Eurofibers tried to coat Dyneema fibres,” it said.
“Dyneema is only available in white and with the Prisma coating technology we can offer it in all colours of the rainbow,” the company stated.
Eurofibers further added that the new logo clearly shows all these colours and that the stylised shield is a profound statement in itself with the shield representing the protective features the Prisma coating technology.
“The idea of the rebranding arose at the TechTextill in Frankfurt last May, when it was clear that FYSC was transitioning to a technology platform with a growing presence and expanding services,” founder Marcel Alberts said.
“We have tripled our coating capacity within a year and we have some great momentum right now with no signs of slowing and there may never be a better time to rebrand,” he too added.
“Our new brand identity is a logical step that communicates to both customers and end users that we continue to provide products and services that consistently outpace our competitors,” Alberts explained. (AR)
ALCHEMPro News Desk – India
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