Nas ((Nasir Jones) has joined hands with Pantone Colour Institute to launch “Ultra Black By Nas,” a colour inspired by the rap legend himself! The colour honours the Black community, and is also a play on Nas’ new single, “Ultra Black.” Produced by Hit-boy, “Ultra Black” is an anthemic, uplifting reminder of the contributions made by the Black community.
Nas has also unveiled special “Ultra Black by Nas” merch - shop it here! A portion of the proceeds will go to charity.Nas ((Nasir Jones) has joined hands with Pantone Colour Institute to launch "Ultra Black By Nas," a colour inspired by the rap legend himself! The colour honours the Black community, and is also a play on Nas' new single, "Ultra Black." Produced by Hit-boy, "Ultra Black" is an anthemic, uplifting reminder of the contributions made by the Black community.#
A testament of the times, Ultra Black is a statement to being unapologetically Pro-Black, and thus pro-humanity. While the colour black often connotes feelings of darkness, Nas reimagines the term to represent its richness, complexity, and profound beauty. An electrifying phrase honouring the Black community as the life force of culture, the term extends beyond race, class, or creed. It is symbolic of the fortitude, power, legacy, and interconnectedness of all people worldwide. Just as black absorbs all light, Ultra Black represents the unification of all people, spotlighting Black joy and the promising future ahead.
"It was only right that we work with Pantone on this project, the colour experts. This one's from the heart, something the world will feel, the whole vibe of 2020," said Nas.
“We were thrilled to be able to partner with Nas on the creation of Ultra Black, a colour symbolic of the powerful message he expresses in his new compelling anthemic statement, ‘Ultra Black’,” says Laurie Pressman, vice-president Pantone Colour Institute. “In our highly visual world, colour is one of the most powerful communication tools we can use to draw immediate attention and get our voices heard. Supporting ‘Ultra Black’ with this new Ultra Black colour helps Nas share his message in a visually impactful way, one that will further ensure the global reach of his inspiring and uplifting message.”
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