'Attack' removes dirt & odor from innermost fibers of clothes
26 Sep '06
2 min read
Kao - Attack Laundry Detergent
Kao Corporation will announce the release of its improved Attack laundry detergent nationwide in Japan on October 28, 2006. The concentrated laundry detergent Attack is already the most widely used laundry detergent in Japan. Kao's new product is engineered to wash a large volume of laundry at once and achieve amazing whiteness.
A Kao survey shows that homemakers are highly conscious of streamlining household chores. Time for housework, including laundry, is shortening and more consumers desire to wash a large volume of laundry at once.
Additionally, the survey finds that consumers subconsciously are worried about and/or dissatisfied with the level of cleanliness of clothes washed in a fully loaded washing machine.
In response, improved Attack has extensively enhanced its superior cleaning power even when a large volume of clothes is washed at once.
The cleaning ingredients have been concentrated to increase performance. Combined with Kao's enhanced 'hyperactive bio-enzyme,' Attack penetrates every corner of overlapping clothes and thoroughly removes dirt and odor hidden in even the innermost fibers of collars and sleeves. Improved Attack ensures clothes are washed to amazing whiteness.
Kao strives to continually improve Attack in response to changing circumstances concerning household chores. The product will keep evolving in order to maintain reliable cleaning performance under variable conditions including volume of water in the washing machine, water temperature, and water quality.
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