Leading Chilean buyers helped in promoting the recently held 126th Canton (China Import and Export) Fair from China, in South America. The Canton Fair, held twice a year, is the largest show with the largest scale, the most complete exhibit variety, the broadest distribution of overseas buyers, and the greatest business turnover held in Guangzhou, China.
The fair welcomed 186,015 buyers, 40.17 per cent of which were new visitors. While the rise in attendance has been the effectiveness of the Canton Fair’s promotional team, who travel to areas across the world to promote the event, there is another force at play. Senior buyers, and influencers in their field, such as Rodrigo Aballay Rosas, the president of Institute of Asian Culture of Chile, a nine-year attendee and leader of a buyer group from Chile, have begun promoting the game within their communities, according to a press release by the show.Leading Chilean buyers helped in promoting the recently held 126th Canton (China Import and Export) Fair from China, in South America. The Canton Fair, held twice a year, is the largest show with the largest scale, the most complete exhibit variety, the broadest distribution of overseas buyers, and the greatest business turnover held in Guangzhou, China.#
Having founded the Institute of Asian Culture of Chile in 2008, Rosas became an active supporter of the fair in 2011 when he began promoting the event to Chilean buyers. With his effort and the support of the Chilean ministry of economy, he has led more than 5,000 buyers to China in the past nine years.
From his first visit until today, Rosas has been inspired by the unique flexibility shown by the Chinese companies, as well as the willingness to keep learning from the world and adapting to market conditions to the betterment of the country. The result of which has led to an upscaling and upgrading of manufacturing that has lifted not only Chinese production into the upper echelons of quality, but also fulfilled international buyers needs as they search for ever more unique and advanced products.
Since choosing the Canton Fair as a gateway for business, Rosas has produced a TV show titled, ‘Connection Asia’ to tell the stories of Chilean people at the Fair. In the past five years, 60 episodes have aired on Channel 13C, leading to an increase in participants to the Fair, as well as a growing interest in China. Lead by Rodrigo, 270 Chilean companies attended this year’s 126th Canton Fair. He estimates that by the spring of 2020, up to 400 companies may come.
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