Experts discuss e-commerce scope at Asian e-tailing summit

"The changing economic landscape and the evolving digital era pose challenges as well as offer business opportunities, especially for SMEs," said Margaret Fong, executive director of Hong Kong Trade Development Council (HKTDC), organiser of the summit.

"For many bricks and mortar retailers, e-tailing is both an important business driver and a survival tool, while for millions of consumers, it is simply addictive," Fong added. "Featuring leaders from e-tailing giants, online marketplaces, think-tanks and leading brands, the summit provided a platform for the retail and other sectors to come together to explore what the future holds, as it examines topical issues ranging from the impact of rising digital consumption to how e-tailing disrupts traditional import and export.”

The summit also featured two workshops that offered practical advice and introduced the latest e-tailing trends and digital retail solutions for SMEs and those planning on using e-tailing to expand their business. The sessions promoted industry-exchange and partnerships, to generate more collaboration opportunities.

The Asian e-tailing summit was held concurrently with the SmartBiz Expo, along with the Business of IP Asia Forum and the Hong Kong International Franchising Show, generating synergy and providing a one-stop platform for SMEs to capture new opportunities. (RR)

ALCHEMPro News Desk – India